A Youthful Voice...The Advocate Youth Page Schyler Angell

Associate Editor,
Advocate Youth Page

May is finally here! That means a couple of things. Firstly, summer weather and activities are coming in season! Secondly, many travel restrictions due to the Coronavirus are being lifted throughout this month. With the reopening of business, hopefully a sense of normalcy will return to our main streets and lives. Thirdly, May is National Beef Month!

The Missouri Beef Industry Council and county cattlemen’s associations use this month to share how beef is raised, proper cooking preparation and nutritional benefits. These programs are made possible through The Beef Checkoff. In previous years, the Missouri Beef Council, along with local FFA chapters and affiliates, has done cooking demonstrations at Sam’s Club and Dierbergs Markets around the state. Due to the Coronavirus, these live cooking demonstrations will not be able to be done. In an effort to connect with consumers, despite the Coronavirus impact, other ways of communication will be utilized to share beef facts, cooking tips and more.

Social Media has become a crucial avenue to connect with consumers. Instagram and Facebook allow producers to share recipes and let consumers know how their livestock and crops are raised. Producers and the Missouri Beef Industry Council continue to adapt to new technology.

A new program called “Chuck Knows Beef” works with Amazon Alexa and Google Home Assistant so that consumers can “Ask Chuck” questions regarding how to prepare beef. All the information found online at Beef It’s What’s For Dinner can now be easily accessed through a voice command! Utilizing this available technology is great, especially when our face-to-face communication is limited.

Local cattlemen’s associations are also finding additional ways to share their message. Tony Francis, president of the Monroe-Shelby County Cattlemen’s Association said, “Locally, our Monroe-Shelby County Cattlemen’s Association engages area residents through the KRES 104.7 ‘May is Beef Month’ radio campaign. Area listeners and beef consumers can visit centralmoinfo.com to learn about beef production in northeast Missouri and register for two $100 beef gift certificates.”
National Beef Month is an exciting time for both consumers and producers. I recently enjoyed cooking ‘English Muffin Cheeseburger Pizzas’, which is one of the thousands of available recipes on beefitswhatsfordinner.com. The recipe was simple, quick and delicious. English muffins, ground beef, pasta sauce and vegetables all topped with cheese, makes for a great combination. There’s no better time to try a new recipe, and with all the options, there is something for everyone.
No matter where this month finds you, I hope you can take part in celebrating ‘May is Beef Month’ by trying a new beef recipe and connecting with consumers!

Luella Gregory, who represents the Missouri Beef Industry Council through Consumer Affairs said, “Missouri farmers and ranchers have a terrific story to tell—one that highlights passion, land stewardship and animal care. ‘May Is Beef Month’ provides another opportunity to connect with consumers and influencer groups. It spotlights the work and sincerity of our farm families and their efforts to get nutritious beef to the plate.”

English Muffin Cheeseburger Pizzas

1-1/2 pounds Ground Beef (95% lean)
2 cups pasta sauce (any variety)
1 cup diced onion
1 cup diced red bell pepper
1 tablespoon plus 1 teaspoon dried Italian seasoning
1/4 teaspoon salt
6 English muffins, split, toasted
1/2 cup reduced-fat shredded Cheddar cheese
1/4 cup reduced-fat shredded mozzarella cheese

Preheat oven to 400°F. Heat large nonstick skillet over medium heat until hot. Add Ground Beef; cook 8 to 10 minutes, breaking beef into small crumbles, stirring occasionally. Add pasta sauce, onion, bell pepper, Italian seasoning and salt; continue cooking 5 minutes or until vegetables are crisp-tender, stirring occasionally. Top each muffin half evenly with beef mixture and cheeses.
Bake at 400°F 5 to 7 minutes or until cheese is melted.